Using Instagram to promote your business
As business women, many of us may have set business goals at the beginning of 2015. Perhaps it was harnessing new clients, creating a bigger turnover or driving more traffic to your website that you had in mind. Business goals that you set just a month ago might already have been forgotten. Yes, no?! Or are you work ardently towards those goals? I certainly hope so!
Marketing your business will be a key factor in reaching those goals. Bigger sales, new clients…It’s essential that you market your business using different avenues. Ditch your fear of technology and build your confidence in online marketing tactics using social media. If you’re not tapping into social media to promote your business, you’re losing out on valuable sales.
Instagram is one of the popular and addictive social networks that makes it easy to upload and share your images and short videos. It currently has over an impressive 300 million active users per month. This means that there is lots of potential here for your business and social networking efforts.
Why use Instagram, you may be asking? Use it to:
- Increase brand awareness
- Build credibility through your photos and videos
- Build relationships with your followers
- Raise awareness of products or activities
Setting up an account is very straightforward. Simply sign up for an account, add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.
Some useful tips when using Instagram:
- Connect your Facebook account to your Instagram one. This will ensure a larger following.
- Use relevant hashtags( #). Using hashtags will help people who don’t know you’re on Instagram to find you.
- Post pictures related to your business as well as personal life. People would love to know the person behind the brand/business.
- Follow your followers back. Like their photos and leave comments on their feeds. This shows your interest in your following.
- Add a link to your Instagram profile. The only place where you can put a clickable link on Instagram is in your profile, below your bio description.
If you would like to acquaint yourself further with Instagram use this useful resource.
